Why Do People Read Magazines?

Magazines are a great source of information and entertainment. People who are regular magazine readers tend to be the most informed about the world. The subject matter of magazines varies as much as the world around us. The choice is completely up to you: It could be health, education, fashion, movies, technology, science, business and the economy, sports, lifestyle, travel and tourism, or anything in between. Besides reading magazines at home, you'll also find them in hotels, airplanes, offices, salons and just about any place with a waiting room.

Women tend to read magazines more frequently than men. They usually enjoy fashion, beauty, health, celebrity gossip and home-care magazines. Men, however, have their own favorite topics, including sports, technology and business. There are plenty of magazines to meet their interests, too. Regardless of your gender or your interests, there's a magazine to fill your informational needs and appetite. Frequency of publication is usually weekly or monthly, although there are some bi-monthlies, quarterly and annual magazines.

? Who is likely to subscribe to magazines?

Many households count magazine subscriptions as a regular expense just like groceries and electricity. These families are able to stay well informed about the world and up to date on their favorite subjects. And all this information is delivered straight to their mailbox every week or every month.

Many offices also regularly subscribe to magazines, primarily for two reasons:

1. To keep employees aware of the latest development in the company's industry.
2. To entertain guests while they wait for appointments.

Outside of homes and offices, you'll find other organizations taking advantage of cheap magazine subscriptions. These include salons and doctor's offices, where people have to wait for appointments. Magazines are perfect for this situation, as they give customers a chance to catch up with world events and other interests while they wait. A wide selection of magazines in a waiting room is considered to be very professional and courteous. all this information is delivered straight to their mailbox every week or every month.

Online subscription:

These days, you buy everything online. Cheap magazine subscriptions are no exception. By subscribing to a magazine online, you have instant access to great articles in the print edition as well as content published outside the regular publication cycle. Publishers are offering almost all their magazines online, and you'll often find them for less cost than a regular print subscription. Give it a try: Just type your favorite magazine's name into your favorite search engine and pick the deal that works for you.

Why should I go for monthly subscription?

If you are fond of a particular magazine, you should buy a monthly subscription rather than purchasing each issue separately at a store. There are several reasons: First, a subscription will save you money. Most publishers offer substantial discounts for magazine subscriptions. Second, many offers include free gifts, such as a tote bag or an extra publication. Third, you do not have to worry about your favorite magazine being unavailable when you drop by the newsstand. Each issue will be conveniently delivered to your mailbox every week or every month, depending on the frequency of publication.

There are also a number of magazines targeted specifically at children and their interests. By subscribing to one of these, you'll be encouraging your child to read. He'll also have something to look forward to every week or month. Your teenagers will also enjoy a subscription. There are a number of titles specifically geared to their interests, too.

Magazines provide a wealth of information, entertainment and peace of mind. A subscription is one of the least expensive ways to keep you and your family informed, entertained and happy. If you own a business, you owe it to your employees and customers to offer a range of magazines. The choice of subject is yours. Subscribe today!


People Verses Technology

With the recent upsurge of technology, many companies are employing these technologies in many of their operations including sales, record keeping and as far as customer service. Advertising and publicity are now done more effectively than ever, reaching more customers. Another big area that has also evolved with technology is customer service.

Organizations are now employing sophisticated methods to get feedback from customers and give the appropriate response. Some organizations have however gone too far in their bid to employ these sophistications in delivering customer service to their clients. Customer service is now run entirely by automated systems instead of human beings.

Google has reportedly been running most of its services by automated systems. Automated systems provide help to customers; disseminate information to customers and almost everything. Google Health is being run by an automated system, but offers no live help for the system. It means that sick people using this facility only get to interact with a piece of software and not a human.

The fundamental flaw here is that, software is designed to accept a predictable input and produce a predictable output. Human behavior is however unpredictable. If for instance, the health system is designed to prescribe malaria drugs for a patient reporting with a headache and fever. What happens if a patient walks in with a headache but no fever? Provisions could be made for such cases, but there will always be an element of unpredictability at play. A customer service system that suggests solutions may be ineffective when the user encounters a new problem that was not factored in the design of the system.

In any information system that will be used by people, it is very crucial to offer human help to customers, though it may come at a higher cost. Google must be able to offer human help for its facilities as humans are in a better position to handle unpredictable situations than software and hardware.



Source by Andy Fitzpatrick