The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.


Hiring a Marketing Expert Vs Doing It Yourself

Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.

However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.

Why Hiring a Marketing Expert can Help

Modern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:

1. To Navigate the Complexities of Modern Marketing Strategies

Modern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:

  • Establishing Your Audience
  • Branding the Service for the Audience
  • Graphic Design & Collateral Creation
  • Creating a Website that Sells
  • Making the Website SEO Friendly
  • Promoting the Website
  • Creating Social Media Profiles
  • Establishing Brand Presence
  • Generating Content
  • Creating Ads for Paid Platforms
  • Managing Ad Spend
  • Managing Authoritative Links to the Website

All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.

2. To Create Content that Establishes Industry Authority

Content is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.

  • Content should be well-written with sound grammar and spelling.
  • All the information should be current and relevant to the keywords included in the text.
  • The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.
  • The keywords used should be specific, and the content should include long-tail phrases.
  • All information should be well-researched and as accurate as possible.

The primary purpose of content marketing is to attract organic traffic to the website and to ensure that users stay long enough to become interested in the products and services offered. The secondary purpose of content marketing is to establish authority and win the trust of the visitors.

Skilled and experienced content marketing experts know just how to generate the right kind of content for their target audience. This job requires skills, training and deep knowledge on the nitty-gritty of writing for online audiences. It’s something most individual business owners aren’t able to manage.

3. To Develop Creative and Interactive Resources

Content marketing doesn’t just involve text though it is one of the most commonly used formats in modern marketing. Text content is easy to create, and business owners can develop good articles and blog posts if they put in some time and effort. However, experienced marketers know content marketing must be diverse and approach the target audience from different directions. A sound content marketing strategy will include:

  • Videos and tutorials
  • Podcasts and live streams
  • Infographics and animations
  • White papers and research papers relevant to the industry

These types of content require different skills and software, and a business owner doesn’t usually have access to them. In comparison, professional marketers have all the tools and knowledge required to create visual and text content and can handle it with a marketing strategy in mind.

4. To Deliver your Brand Socially

Social media is a great platform for small businesses because it allows them to reach out and connect with their target audience. They can engage with their audience regularly, establish a personal relationship, hear customer concerns, complaints, and provide resolutions promptly; this helps ensure customers remain interested in the brand.

However, social media is a double-edged sword if it’s not handled properly. Even the smallest mistakes can compromise the reputation of the company and alienate the target audience. Experienced social media professionals know how to navigate these platforms well and will:

  • Understand different platforms like Facebook, Twitter, Instagram, etc., and develop unique strategies to engage audiences on every platform.
  • Explore the paid ads, promoted content, and other such paid marketing options available on these platforms and use them to the best advantage.
  • Monitor engagements and interactions between the business and target audience to understand customer preferences.
  • Handle complaints, questions, and requests from customers on the social media platforms.
  • Build and maintain a good reputation on these platforms and establish authority through content.

Professional marketers will use sophisticated social media management tools to keep track of all this activity and ensure nothing goes wrong. Managing social media requires time and commitment, but it can be very rewarding. Social media marketers are very savvy on these platforms and know how to engage the audience efficiently.

Many small business owners struggle with this aspect of marketing and have neither the time nor knowledge to keep track of their social media accounts. The time to update, post content, respond, and then interact with their audiences just isn’t there.

5. To Develop your Brand and Website Concepts

A marketing campaign will fail if the business doesn’t have a well-designed website and a carefully crafted brand presence. A website is the foundation of all marketing campaigns and needs to provide a good user experience to visitors, regardless of the platform they approach it from.

The website should be easy to navigate, mobile-friendly, SEO-friendly, quick to load on all platforms, aesthetically pleasing, and informative. It should be designed in accordance with the branding to ensure it conveys the right message to the target audience. Experienced website developers and marketers will consider the factors mentioned below when they create a platform and branding:

  • Target audiences and their preferences
  • Type of products and services provided
  • Competitors and the industry in general
  • The company’s ethics, goals, and message
  • The location of the company

All of these factors are considered in the website design and branding process to ensure the online presence is unique and appealing to the target audience. While business owners know their industry, product and target market well, they don’t have the skills and knowledge on how to position themselves best when it comes to branding. A haphazard approach or unplanned branding strategy can have a long-term impact on the success of the venture.

6. To Research and Analyze Your Engagement Campaigns

Modern marketing strategies are fluid and dynamic. They need to change and evolve in response to the changing market conditions, search engine regulations, target audience preferences, and other such influential factors.

A marketing campaign that’s successful today might not be as successful six months down the line, which is why experienced marketers always keep an eye on the campaigns through analytics and research latest marketing trends regularly. Here are some of the many analytic reports professional marketers browse through regularly:

  • The analytic reports containing website activity like a number of visitors (repeat and unique), duration of the visit, bounce rates, most popular pages, etc. This information will help them improve the overall quality of the website.
  • Analysis of paid ad campaign performance on search engines, social media platforms, and even off-line strategies like direct mail marketing. They keep an eye on the performance of the paid ad campaigns and determine if the ads provide sufficient ROI.
  • Analysis of organic social media interaction. This often includes impressions, opened posts, comments, likes/dislikes, shares, etc. Experienced social media marketers will study these reports and alter their social media strategy accordingly.

Without regular analytics, it’s difficult to determine if the campaigns are performing well and delivering the right amount of ROI. The information from marketing analytics can also help with content creation, marketing campaign planning, social media campaigns, etc. A business owner will find it extremely difficult to handle all the aspects of analytics, which can lead to the failure of the marketing campaign.

7. To Save You Time and Money

Small business owners have many responsibilities and not a lot of time to attend to them all. Marketing can be an additional burden they don’t need, which is why DIY marketing is never a good idea. While DIY marketing seems affordable, it can have a long-term negative impact on the business, cause the business owner a considerable amount of stress, and draw their attention from tasks that can’t be outsourced and need their attention.

While there are multiple avenues and sources providing information about digital marketing strategies, nothing can replace the training, skill, and experience professional marketers have. They also have connections with different entities in the marketing world that can make developing effective strategies easier. Professional marketers will achieve more with less money so even if the initial investment of hiring a professional marketer seems a bit expensive, it can help business owners save money in the long run. Marketing research can prove it.


Essential Aspects to Know About Search Engine Marketing

At present, every online business owner is aware of the notion- search engine marketing, a cost-effective way to reach a larger segment of the population and that too within a short period. According to the latest research, it is only the people, who are on the verge of their purchasing cycle conduct searches on the internet. If executed properly, SEM can bring forth relevant contents and ads from a website to influence their buying decisions.

Using SEM along with SEO or search engine optimization is even more beneficial because when amalgamated, the strategies could enhance the online presence of a business dramatically, driving huge traffic and increasing conversion rates as well as sales. Even when used discretely, search engine marketing can offer exceptional advantages. Let us take a close look at them.

Why Use Search Engine Marketing?

• About 90% people use precisely targeted keywords when looking for products and services online. SEM makes sure that the consumers get pertinent contents so that they can stay engaged for prolonged periods.

• Organizations offering search engine marketing services have repeatedly talked about the flexible as well as configurable nature of a SEM campaign. You can maneuver all the associated policies and customize them as per the requirements of customers.

• Search Engine Marketing allows business owners analyze all the marketing tactics in details and give them an exact record of accomplishment. SEM has a wide-range of performance metrics through which you can optimize the keywords and measure the budget.

• SEM can bring an increasing number of consumers as well as keep the existing ones. It also effectually contributes to brand exposure. With time, a search engine marketing campaign would set up your business as a credible one in the online landscape.

• Recently, SEM has become mandatory and any business organization that does not invest in this strategy is bound to get mediocre or disappointing outcomes. If you do wish to stay ahead of the curve, opt for this campaign now.

• Just like the varied channels- out-of-home marketing, telemarketing, and offline marketing, SEM is just another extra outlet through which your business could earn huge profits. While this is certainly an advantage, the best thing about SEM campaigns is that you can personalize for maximum efficiency.

Now that we are aware of the brighter side of SEM, let us see the ways by which one can get hold of the best search engine marketing services as a myriad of options are readily available.

Tips to Choose the Best SEM Company

• Assess the projects that they were a part of and go through the customer reviews to gauge their levels of ability.

• See if the professionals working here are competent, efficient and experienced enough to handle delicate business issues.

• Make sure to check their working methods, which would confirm that the company uses cent percent legal tactics.

Following the above-mentioned suggestions would let your business succeed in the dynamic online world.


Marketing Services – The Four I’s of Service

In the process of starting a business an individual or group of individuals have to decide on what they want to offer, a product, service or both. Businesses that decide to operate as a service orientated business have to operate differently from that of a product-based company. These four I’s will tell some of the challenges service-based companies deal with;

Intangibility: The difference between a product and a service are often times challenging for some to understand the difference. Products can be touched, held and smelled in some cases. Services are the opposite; you can’t touch or see a service. Services are generally more difficult to evaluate because they’re performance based. One of the things marketers attempt to do is show the “benefit” of using the service this way the consumer has a “view” of what type of benefit they will receive from using the service.

Inconsistency: Services are generally performed by people and people, by nature, have on and off days. Tangible goods may be good or bad, which would be consistent, but if one of the products is good then generally that complete product line will be good also. Services on the other hand rise and fall on how well the service is performed which in turn determines how well the person is feeling performing the service. That’s why basketball players have on and off days, the player (the product) we know is good but then their performance (service) is sometimes up and down.

Inseparability: It’s hard for a service based company to separate itself from the services performed. Product based companies don’t necessarily have this challenge. A while back and famous soda brand decided to change the taste of their product and market it. Consumers disliked the new product and the company lost millions. They’ve since then pulled the plug on that product, restored it to its original brand and sales sky rocketed. The company imagine didn’t diminish, there weren’t picketers outside telling people to boycott the brand; it’s almost as if it never happened. However, service companies have to uphold their business model “service” and if the service isn’t good then the company’s name isn’t good.

Inventory: Service based companies generally don’t have the same inventory challenges as product based companies do. For service based companies, there service is their inventor in a sense and how well they sell their “inventory” will be determined on how well the person performing the service is trained.


A Marketing Plan in Five Questions

Answer these five questions to begin to design the core of your practice, identify your niche and create a marketing program. They are also eligible for small business owners or other independent professional. These five questions start with your best assets and help you connect them to felt needs of potential customers. Each question includes an action step to get you moving.

1. THE PRODUCTS : What do you have to offer?

  • "What do you excel at? What are your best skills?"
  • "What is your niche? Where do you want to focus?"
  • "What do you do that people are eager to pay for?"
    • Action Step : Create a list of the specific products you'll offer, including features and pricing for each one. Try to create a range of price points people can start at, and chart the ways you could upsell your customers to other related services.

2. THE TARGET AUDIENCE : Who will you serve?

  • "Who is already attracted to me and sees me as a resource?"
  • "Who am I drawn to and want to coach?"
  • "Who needs the services I have to offer?"
    • Action Step: Create a profile of your ideal client: age, needs, life stage, gender, profession, and whatever else is relevant. Then list five places where your target audience congregates where you could connect with them.

3. THE KEY DISTINCTIVES: Why would they want your services? What do they need?

  • "What are their felt needs?"
  • "What distinguishes you or makes you worthy in their eyes in that area?"
  • "How does what you do meet those needs?
    • Action Step: Make a list of the top five reasons your target audience would buy from you. Then find a way to test your thinking with some representative individuals to make sure it is valid.

4. THE PITCH: How will you get my message across?

  • "How will people find out about you?"
  • "How will they learn enough about you to want to hire / buy from you?"
  • "How will you follow up? What will you say to prospects to turn them into customers?"
    • Action Step: Create a basic strategy for getting your message to your target audience (ie advertising, networking, referrals, speaking, etc). Write out in detail how it will work.

5. THE PLAN: When will you start?

  • "What is my plan of action?"
  • "What do I need to do first?"
  • "When will I start designing my practice? By when will I have launched it?"
    • Action Step: Rough out a plan of action that takes you from designing your practice through actually launching it. Note key steps and put dates by the sentences of your launch process.


4Ps & 6Ps – Marketing Mix

Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

Four Ps

The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

Six Ps

The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.


What To Do And What Not To Do When Marketing Your Products

Getting new prospects and customers into your place of business is something that does not have to be hard work. All you need is a solid plan and a way to get new customers in the door. Now I'm sure that you've probably tried a variety of marketing methods, and have seen little to no results from it. To make these campaigns work, you have to have a little creative with your marketing approach.

There are a lot of marketing techniques that just waste your time. One example of these time wasters is cold calling. Cold calling a prospect requires skill and a good voice. If you're someone who stumbles over your words, then maybe cold calling just is not for you.

Now there are some people who have success with cold calling. But they have to call up so many people that it's not even worth the effort of doing it at all. You could be spending more time setting up a direct mail campaign that can make you a lot of money if you do it right.

If you're trying to do cold calling, leave that to the telemarketers out there in the world. There are far more lucrative ways to acquire a customer – so do not let anyone tell you differently. For example, you could potentially use the internet to market your products and services.

You can really earn a nice living simply through online marketing. Most business owner's are not fond of the idea of ​​the internet, but these skeptical business owners are missing out on a pool of prospects. Plus, the cost of internet marketing is dramatically cheaper than the cost of doing offline advertising. I think you should give it a go.

Another technique that you should consider is fax. Now there used to be a time in the past where marketers where using something called "broadcast fax" to sell their products and services. They made a lot of money with this 1 technique, until the Feds came in and stopped all operations of broadcast fax. With that being said, there's still a way that you can earn some money from faxing.

Simply offer it as a payment method. When the order comes in via fax, document your customer's name and address, and process the order. With this approach, they are contacting you – instead of you contacting the masses. In fact, you should go as far as offering more than one way to respond to your offer.

If you have a 1-800 number, offer it. If you have website address, offer it. If you have a fax number, offer it. And if you have a mailing address where they can send checks and money orders … offer it. Different people like to respond in different ways, so offer more than 1 mode of response, and you'll see your income boost because of it.

Now that we've seen what works and what does not, I think you should go out and start implementing these tips right away. If I were you, I would go online and figure out a way to start using the internet to bring in new leads for your business. It's something that I recommend and you should start doing it today.

Good luck with marketing your products and services.


5 Ways to Use Direct Mail Marketing in Your Business

You want to use the most effective way to market your business to the public. There are different ways to go about presenting the information. There are advantages and disadvantages to each one. Let's look at five ways direct mail marketing can enhance your business and determine which one will work best for you.

Letters or mailers – Businesses use regular letter or mailers to promote and market their business. They are usually the consist of one or two sheets of paper providing information about the business. There will be more information on the business than you would find on a postcard.

Most businesses will also include a postage paid envelope to send back a response. The disadvantage of direct mail marketing with mailers is that people for the most part will not open them. Since they look so much like junk mail, they will automatically throw it away.

Catalog – For a more enhanced look, catalogs or brochures can market a business in a more professional and attractive setting. This can be sent out as is, with the address printed in an area on the back. People will be able to visually see what businesses have to offer.

The disadvantage of mailing catalogs or brochures is that businesses will have to shell out more money because the pieces weigh more than a standard mailer. They will also have to shell out money for color printing and putting the books together.

Postcards – This is one of the best ways to market a business. Businesses can use color on their postcards. Since they are a certain size, businesses will not incur a large cost. In fact, it can just be in black and white. Using postcards are the best direct mail marketing tool to use as far as costs are concerned.

The drawback with this is that there is only so much room to put your marketing information. However, it may not necessarily be a bad thing. That's because most people do not want to spend time reading when they can just scan the postcard. On the other hand, postcards can easily get lost in a stack of mail because they're small in size.

Self mailers – Self mailers are marketing promotions that use one sheet of paper. These mailers are folded in thirds and sealed. They can be filled with postage and placing the address on the outside.

No envelope is needed; it can be processed as is. Since this is lightweight, businesses can save money on paper. However, on the downside, since these mailers are basically paper, they can get damaged or destroyed before getting to their destination.

Snap mailers – This marketing tool is made from special envelopes where a person can see what's offered after the mailer is unfolded. There are usually one or two perforated sides that can be washed.

This is something that is used by mortgage brokers and credit card companies. On the downside, some people might perceive this junk mail and discard it without it being opened.

When looking at the best way to use direct mail marketing, there are several things to take into consideration. Business must be sure they have enough funds to mail their marketing pieces. It should be done in the most effective way possible to get the best return for their money.


Why Internet Network Marketing Is More Effective Than Traditional Network Marketing?

Internet network marketing is a more effective way to build your network marketing business. You can achieve far better results and build your business at a faster pace than traditional network marketing.

In traditional network marketing, you are told to approach your friends and family. You make a name list and start calling them up to promote your opportunity. You add new names to your list as you meet new people. You have to treat everyone you meet as a prospect. The problem is most of them are not interested in your business. You have to spend a lot of time talking to many people before you can recruit one distributor. Moreover, pestering people who are not interested may make you very uncomfortable.

Using the internet, you are able to generate leads every day with a marketing system consisting of your content, lead capture page and marketing effort. These are very different from the leads you purchase from leads company. The leads you generate are targeted, hot leads as they respond to what you offer. When they provide you with their contact information, you gain their permission to promote your offer to them. With consistent effort, you can have a constant flow of leads to work with every day.

When you continue to offer value to your prospects, you build relationships with them. You attract people to you when you offer solutions to their problems. You create value in the minds of your prospects. You pre-sell your prospects before talking to them. You let your system sorts your prospects for you and you only spend time talking to people who are interested in what you offer. Some of them may approach you asking to join your opportunity.

You can then put in place a proper training system on the internet to train your team to do exactly what you did. You save a lot of time and effort as your distributors can have access to the training any time without you attending to them physically as in traditional network marketing. However, you will still have to spend some time communicating with your team via emails, blog, webinars, Facebook or phones. Nothing can replace a face to face, one to one conversation between you and your distributors.

You can also generate cash flow while building your network marketing business. In traditional marketing, the only way to generate cash flow is to sell your MLM products. On the internet, you can sell any related products such as ebooks, courses, CDs, DVDs, etc. The cash flow you generate helps you to cover your expenses such as your autoship, advertising fees, etc. With this cash flow, you will be able to sustain your network marketing business for a longer period of time before you make profits.

Internet network marketing allows you to generate multiple source of income by promoting related affiliate products. You also save a lot of time and effort as you only talk to qualified prospects who are already pre-sold on what you offer. You can use tools like autoresponder to communicate regularly with your prospects and team members. You can train your team by setting up a training system online.

You can use internet network marketing to generate a constant stream of leads to build your network marketing business. You don’t have to chase after prospects anymore. You have the opportunity to offer value to your prospects and attract prospects to you!


The INFJ Marketing Profile – Intuitive/Feeling/Judging Introverts As Marketers

Few marketing coaches and experts consider personality when giving marketing advice. Such and such a technique is the hot thing, or it’s worked for “everyone” – and therefore you should pick it up and run with it, they advise, even if you feel uneasy, fearful or contemptuous of it. Time and time again, I’ve seen business owners and entrepreneurs dutifully try to execute the advice only to do it badly, half-heartedly or with their finger pinching their nose. Others receiving the advice promise to get right on it but delay, delay, delay until the uncomfortable recommendations slip quietly off their to-do list.

My perspective is different. If you feel that specific marketing advice goes against your grain, I encourage you to follow your instincts and ignore that advice. Look for marketing alternatives that feel more comfortable for you and better fit your preferences, habits and beliefs. They offer a faster, less stressful route to success.

A good tool for exploring your natural marketing style is the Myers-Briggs personality system. Let’s take a look at how it applies to one of the major introverted personality types. An introvert is someone who energizes and recharges best when alone, while feeling drained by too much social interaction. (In contrast, an extrovert would rather not be alone and feels most alive around other people.)

In the Myers-Briggs type system, the INFJ (Intuitive/Feeling/Judging Introvert) type is a gentle, caring, intuitive individual who values relationships and has endless curiosity about what motivates people. An INFJ tends to act spontaneously rather than with planning, cherishes deeply held spiritual or global ideals, and dreads conflict. For good or for evil, INFJs easily inspire others through their charismatic and sensitive intelligence.

According to introvert watchers, some well-known INFJs are Jimmy Carter, Oprah Winfrey, Jerry Seinfeld, Eleanor Roosevelt, Billy Crystal, Carl Jung, Bob Dylan, Martin Luther King, Jr., Adolf Hitler, Shirley MacLaine, Mother Teresa, Nelson Mandela and Mulan (the Disney Princess).

If a Myers-Briggs test indicates that you are an INFJ, then you will probably feel very good about marketing methods like these:

· Creating imaginative symbols, logos or images that crystallize your message or method of working

· Crafting visually interesting and verbally resonant advertising

· Incorporating your ideals into everyday business, such as through “green” initiatives

· Using your visionary thinking to issue and publicize predictions for your industry

· Leveraging key relationships to create leadership or publicity opportunities

· Offering insightful advice through a Q&A blog, column or radio/TV/video show

· Rallying your industry to a work-related, somewhat controversial cause

As an INFJ, you don’t normally seek out the limelight, but you don’t object when others nominate you for “___er of the Year” honors. With your great attunement to other people, you find it hard to set limits when clients need your help, and you may need to take special steps to prevent burnout. Avoid tasks or positions requiring great attention to detail. Also avoid roles where you might have to testify in court or defend your position to skeptics, since you usually come to conclusions without direct consideration of evidence. Choose employees, clients and project partners carefully so as to minimize conflicts. Be respectful of those who don’t share your commitments.

Above all, do not pretend to be or act like a passionless professional, because as an INFJ, that is most definitely not you! When you use the ideas above to incorporate your intense caring about people and the world into your marketing outreach, you will attract clients who share and respect your instinctive, deeply felt concerns – and are thrilled to be working with you.



Source by Marcia Yudkin