5 Tips for HVAC Keyword Research – How to Find the Golden Keywords and Avoid Costly Errors

1. HVAC keyword phrases should be supported by useful and relevant content.

For example, an HVAC contractor found that many people came to their website in search of AC service offers. This was a popular keyword in search traffic, but they had no content specifically developed around it, and service offers were not properly displayed on the site.

For this contractor, considering the keyword’s relative popularity, it would have been foolish to not offer the proper and relevant content built around “AC service” related keyword searches.

2. HVAC keyword phrases should generate significant volume.

Researching keywords is a critical step in delivering visitors to your HVAC website. Take advantage of the Google Keyword Planner by entering a search term such as “ac repair” or “furnace replacement” and let the tool offer hundreds of relative alternatives.

3. HVAC keyword phrases can be “long tail.”

The average number of words that online searchers enter into the search interface constantly expands and evolves. Ten years ago, few would have put 8 words or more into a single search phrase.

But now these “long tail” keyword searches happen more and more frequently.

So think about what your customers are really searching for and expand the quality of their results from your website offers.

4. HVAC keyword phrases should be relevant to the needs of the HVAC consumer.

Pick your keywords carefully. Consumer needs are very specific and so should your offers be as well. If the consumer is searching “furnace repair” and you offer up an AdWords ad about system replacements, your efforts are wasted for both you and the consumer.

5. HVAC keywords are selected based on the content of your site.

Google judges the overall relation of the keywords you select and the ads you compose to the landing page the visitor will view when they click your ad.

Google has released the following as an indicator of what they look for when reviewing your site for a seamless transition from your paid search ads and the content of the site:

  • Would you trust the information presented in this article?
  • Is this site written by an expert, or is it shallow in nature?
  • Does the site have duplicate, overlapping or redundant content?
  • Does this site have spelling, stylistic or factual errors?
  • Are topics driven by the genuine interests of readers of the site?
  • Does the site provide original content or information?
  • Does the page provide value compared to other pages in search results?

Take a look at the pages on your website. Do they meet these criteria or are they lacking in some or all of the elements? If so, identify the keywords that are driving the most relevant traffic to your site and revamp your pages to meet Google’s high expectations.


Where To Find Divorce Records: Online Vs Offline Sources

Exploring Your Options

As with most tasks, the challenge of where to find divorce records can either be simple or complicated, quick or time-consuming – depending on how you approach it. Many sensible thinkers like to first start considering the different options available before making a plan on how to tackle any given project. In the case of tracking down a certain divorce history piece of information, such as to obtain a copy of the document, there are two main options: using online or offline sources.

Locating A Divorce Record Offline

Official offline sources for finding divorce history information include state vital statistics or health department offices as well as county courts. The same statewide sources typically also issue public marriage records. Where to find divorce records exactly varies depending on the state. How old the records are will also depend on each state's record organization system.

For example, in Alaska, divorce files for the period from August, 1936 to the present are available from the state Department of Public Health, while in New York City, a dissolution of marriage record that is dated 1996 to the present will be issued from the City Clerk's office. The type of divorce information you will need or have access to will also depend greatly on the state in which the dissolution of marriage was granted.

For instance, in Minnesota, decrees are the type of divorce documents mainly distributed by the courts. A decree is usually several pages long and outlines the court's ruling that relates to property division, child custody arrangements and how debt repayment will be split between the divorced couple. Since offline sources of where to find decree records are government related, the process of obtaining a record is often time consuming.

Locating A Divorce Record Online

Using online vital records service companies to expedite an official record on dispute matters is extremely popular today due to the often quick processing time as well as the 24 hour / 7 day convenience of being able to request a record instantly. This online method of obtaining divorce records requires a need to go to the state office or wait several weeks to have the desired information processed and sent through snail mail.

It is crucial to make sure to use a professional, authorized public record retrieval service although when conducting your search on dispute. Look for an informative website and do not be fooled with a promise that everything will be "free" as United States' law holds that each state must charge a small fee for the request of a copy of such public records. Each state is allowed to choose the amount of the fee, but it is always nominal and typically under $ 20 for any type of divorce document copy. Furthermore, the same federal law specifics that the fee applies to the search of all vital records, whether or not the record is found.

Most divorce records are found if the names on search requests are spelled correctly. Remember to mention any aliases or maiden names when doing a search for a divorce record, or public marriage records. You should also include the date and county, if known. Even if these are not known, records of divorce with correct names are still likely to be located if that particular dissolution of marriage occurred in the state.


Find Your Inner Self? Nah – Create Yourself!

A few years ago when I was down in the dumps, feeling rather lost, frustrated, confused about where I was going and what to do – a received a lovely gift. It was a mug – but not just any old mug. It had some writing on it which said:

'Life is not about finding yourself. Life is about CREATING YOURSELF '.

Unfortunately it did not say who this delightful quote is from. If you happen to know – do add a comment …

I used to talk to friends and colleagues who may mention 'finding yourself' or your 'inner self' or how it's great to spend time to 'discover yourself'. People to go to meditation retreats, take gap years to find themselves, grow, learn and so on. This is all fine and dandy – but really once you've found 'yourself then what? Let's get on board here – let's make things happen! Spending time to get to know yourself, what you are like – what you enjoy, value, are good at and passionate about is all hugely valuable – do not get me wrong. It's a key emphasis on what we do here – however it forms only 1 part of the equation. In order to get where you want to be we need to take control. Create yourself! Decide what is important to you – how you want to live, and create that world! If you do not want to do it alone find someone to help you – a friend, a mentor, or professional advisor.

Nowadays – whenever I feel confused with life or work, when I'm unsure or unclear about myself – I look at this mug and remember that – I'm in charge. I'm in control. It's up to me to go out there and choose exactly how I want my life and career to be. The focus is not on this soul-searching, 'finding myself', 'discovering the inner me' – in order to move from A to B – it's about creating who I am and who I am going to be. Now it's your turn – go ahead – create yourself …



Source by Nisa Chitakasem

How to Find a Reliable House Painter

You’ve decided it’s time to bring in a professional to paint your home but how do you find a reliable house painter? There are many things to consider when making the important decision of who will paint your house. While it might be easy to find a painter it’s not easy to know which ones are qualified and reliable so you know the work will be done to last.

A couple of places to look for a painter:

Ask around – have any of your family members, friends or acquaintances recently used a local painter? If so, go check out the work they did – there’s nothing like seeing it with your own two eyes to determine if that painter did a good job.

Check for advertisements in the local community and regional newspapers.

Check with a few local contractors, real estate agents and your local paint store.

Once you’ve found them you should probably:

Check the Better Business Bureau for complaints against the painter you choose to hire.

Word of mouth is a powerful thing – ask around to see if anyone you know has heard anything negative about the painter you choose.

Ask for references – any reputable painter will gladly provide contact information for previous clients.

Ask the references or the people that referred the house painter if they were happy with the work, if the non-painted surfaces were protected and how the painter was to deal with, were they pleasant, on time and reliable?

Ask the painter to come out and see the scope of work and request a quote. Make sure the quote has details such as which areas will be painted and how many coats of paint will be provided at the price he’s providing.

Once you’ve found a few painters that gain your initial approval and that are within your price range, there are a few key things you should be looking for.

Your house painter should have extensive knowledge and experience with regard to the tools they use like brushes, scrapers, tape and rollers. They should know how much paint and primer a job would require and what type of paint to use. They should also know things like how to remove wallpaper and how to properly fill a hole.

A responsible painter should have business insurance as well as worker’s compensation insurance. If your painter doesn’t have insurance and accidentally breaks something or hurts themselves it would be your responsibility to incur the charges associated with the accident. Ask for proof of insurance before hiring your house painter – it could save you a lot of money in the long run.

Also inquire about preparation of the area to be painted – will your house painter take all necessary actions to ensure the painting job is done correctly? Will holes need to be filled and sanded prior to painting? Will your painter be able to tell if an area will need to be primed before painting? How many coats of paint should each area be covered with?

Clean up is also a good area to ask questions about. Will your house painter leave your house in the manner in which they found it? Will they complete the job with respect for your rugs, ceilings and belongings? Non-painted surfaces should be properly protected with drop sheets.

The best house painter will be punctual, willing to answer all your questions and have all necessary materials and tools at their disposal.

Always request details of the job in writing – a written contract will protect you and the painter so that once completed everyone is happy with how it all went. The contract should include paint colors and paint brand to be used, the number of coats. Also specify the clean up requirements, the painter should be responsible for the removal of paint from any surfaces that did not require painting (floors, windows, etc.).

Keep in mind all of the information above and you should be able to find a reliable house painter that can get the job done for you at a reasonable price.



Source by Wendy Cooper