Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Advantages of ATM Advertising

ATM Advertising will help foster business growth by improving customer outreach and creating a well-rounded business marketing plan. Business owners and services providers understand that advertising tools are in the state of continuous evolution.

For example: in the 90’s television and radio were effective mediums of communication with prospects, but today things have changed. Among the most powerful tools to market products and services to customers today include social media, internet, and ATM advertising.

ATM advertising is powerful, effective and surprisingly affordable.

Studies show ATM Advertising:

  • Is 65 percent less expensive
  • Approximately 200 percent more effective than direct mail
  • Can increase transaction volume by as much as 20 percent to 40 percent depending on the location

ATM Advertising Advantages:

  • Maximize your sales
  • Market your brand message
  • Increase customer outreach
  • Attract audience
  • Convert prospects into actual customers
  • Improve returns on investments
  • Increase brand exposure
  • Promote new offerings, deals, events, and products
  • Gain more customers even those who may have just come to the ATM for cash withdrawal with no intention to buy
  • Make sure that people who walk out of your business premises have something with them that serves as a reminder about your business and stays on top of their mind

4 Different Types of ATM Advertising

1. ATM Transaction Screen Advertising

Business marketing messages on ATM’s installed at different locations over an ATM Placement Service Provider Network. Marketing and broadcasting to hundreds and thousands of passers-by via premiere and high traffic locations.

2. ATM Topper Advertising

In collaboration with OOH (Out of Home) digital media network that provides businesses rich media ads that run content 24×7 on a custom 15″ LCD panel mounted on the ATM.

Ad content is uploaded and played non-stop in a looped broadcast. Cardholders using the ATM and customers passing by will see the advertisement on the mounted panel.

3. ATM Branding Wraps

This is another effective form of ATM advertising that works like magic. As the name suggests, ATM branding wraps is a marketing technique that helps custom design the ATM with branded wraps.

By using high quality branded visuals all over the ATM, businesses are easily able to advertise products and services to both new and existing customers as it instantly draws their attention. ATM branding wraps simplifies marketing and can be changed according to promotional campaigns and seasonal deals.

4. ATM Printed Receipts

Another effective way to get people talking about a business and prompt them to take action is Terminal Printed Receipt. This is also a kind of ATM advertising where you customize ATM receipts.

In this ATM advertising technique, Businesses promote merchandise or offers to cardholders on a daily basis with customized ATM receipts. Furthermore, it can also include call to action coupons. These receipts start to prompt cardholders to take the desired action the moment they reach in their hands, or wallets. It instantly advertises the business offerings and long after the ATM transaction. The receipt travels with the consumer and reminds them of the initial promotion.

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

“Right”, I hear you say. “Let’s do some search engine marketing then…”

Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

  1. Organic: including search engine optimisation, links from other websites and offline marketing.
  2. Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages

  1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
  2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
  3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

Organic: Disadvantages

  1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the necessary changes.
  2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
  3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

Paid: Advantages

  1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
  2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
  3. There is no limit to the number of terms or keyword phases you can bid on.
  4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
  5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
  6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

Paid: Disadvantages

  1. Clicks can be expensive. Bidding wars often erupt.
  2. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
  3. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
  5. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:

  1. You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
  2. You have a budget to do some work now, and want to save money later on.
  3. Your site is fairly simple, without a lot of complicated bells and whistles.
  4. You can afford to wait a month or two for results.
  5. You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

Paid advertising may be for you if:

  1. You want to get up-and-running quickly.
  2. You have a promotion where you want to be able to turn a PPC campaign on and off.
  3. You want to be able to test search terms, products or offers and quickly see results.
  4. Your site is search engine-unfriendly and you don’t want to invest in changing it.
  5. You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like:, the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.

What Advantages Do X-Rays Offer?

X-ray has emerged as one of the most important tools in the medical industry over the years. It is a non-invasive procedure which makes use of a small ionizing radiation dose which gets absorbed by internal body structures to produce an image of the same. This imaging helps the doctor determine the level of injury or illness, thereby suggesting an appropriate treatment. When x-rays were not in the picture, an exploratory surgery helped the physician diagnose the condition. All what they do today is switch the button of the x-ray machine on, and diagnose the condition.

Easy usage

X-rays are available all through and are used in varied facilities such as nursing homes, hospitals and other medical facilities. Many doctors or radiologists make use of portable x-ray machines which make it easy for them to conduct the procedure wherever required in no time. With x-rays, the results become fast and this is the major reason why x-rays are prioritized when it comes to dealing with an emergency situation. As compared to any other medical imaging device, x-rays are more affordable and effective as well as easy to use.

Different uses of x-ray

X-rays may help in a number of areas, such as to diagnose a broken bone or fracture or any dislocated joint. At times, x-rays may even suggest an orthopedic surgery. Beside, varied other conditions can easily be detected using plain x-rays. These conditions may include arthritis, any foreign objects inside the patient's body, and any kind of abnormal growth in bones. Dentists equally use x-rays to produce teeth images or to diagnose periodontal disease.

Small radiation dose

The Radiological Society of North America reports that x-rays produce a very small amount of radiation, and an effective radiation is measured in the unit of millisievert (mSv). X-rays do not produce more than 0.001 mSv that equals the amount of background radiation received in a day by an average individual. Experts say that when the x-ray image is taken, the radiation leaves the body of the patient. However, other imaging tests may leave some amount of radiation in the body. Since, they involve injection of a radioactive dye into the patient's body, which may remain inside for a certain period of time. X-rays do not have any side effects so far.

One of the major benefits of using an x-ray is that it is a really fast procedure and typically provides you with the results on the very day that it is conducted.

Advantages and Disadvantages of Gift Cards

In the United States gift cards credited for $ 19 billion in sales during the 2005 Christmas holiday season and $ 25 billion during the same season the following year. Analyzes agreed that the tremendous popularity of gift cards was attributable to their convenience (in terms of both purchasing and mailing) and appropriate respectability. Gift cards somehow managed to convey a certain amount of thoughtfulness on the part of the giver, unlike a check or an envelope of cash.

Still, however, gift cards carried certain drawbacks for the consumer. In 2006 many cards still carried a range of restrictions, including expiration dates, dormancy charges (for instance, the value of a card might diminish by $ 2 if it was not used for six months), and the inability to combine the balance on the card with another payment form (say, for example, you have a $ 30 gift card and want to use it as partial payment for a $ 50 set of towels; in some cases the card is returned for "insufficient funds," so you can only use it for a purchase of $ 30 or under).
Advantages and Disadvantages for the Retailer

However popular gift cards may be with consumers, retailers love the cards even more. Retailers benefit from selling gift cards in several ways. First, they receive money up front for the purchase; If the gift card is lost, destroyed, or for any reason goes unredeemed, the retailer has effectively received "free money" for the original purchase of the card. Second, the gift card draws new customers (the card recipients) into their stores. Third, the person redeeming the gift card often spells more than the amount of the card. Lastly, it often happens that when the gift card is redeemed, a small balance remains unspent on the card. If this balance is not sent at a later date, the retailer makes an extra profit. In 2006 JC Williams Group, a global retail-consulting firm, estimated that about 10 percent of the prepaid value of gift cards is never spent.

The main disadvantage for retailers is that gift cards are reliably expensive to manufacture. Depending on the volume of cards a buyer orders, the cards can cost up to $ 3 each. The retailer also must pay fees to the outside firm that handles the electronic network used to process the cards.

Cordless Leaf Blower – Benefits and Advantages

Cordless leaf blowers are nice because you don’t have to be close to any electrical outlets or have an extension cord going across your yard when you are trying to blow the leaves or grass clippings that are in your yard. You can use your cordless leaf blower in your garden. Many of them don’t even use gasoline. Therefore, you won’t smell like gas when you are done using it. Most of them are very inexpensive, and it is very easy to charge the battery that comes with them. Most of them are lightweight and easy to use also. Many of them only weigh three or four pounds. So if you aren’t in the best physical shape, you can still use your leaf blower. They are also quieter than the other corded blowers.

There are many different brands of cordless leaf machines that you can buy. As with any product that you buy, there are ones that are better quality than others. The one that would be best for you depends on what you are going to be using it for and how long you will be using it. You should read on the packaging or ask the sales associate which one would be best for your particular situation. If you know somebody that has one, you might be able to ask them what they think of them before you buy one.

You should wear safety goggles when using your whichever blower you may own because you are blowing stuff around and anytime you are doing that, there is a chance of blowing dust and debris around and it could get into your eyes. You should also wear ear muffs to protect your hearing. Even though the cordless leaf blowers are usually quieter than the gasoline operated ones or the standard electric ones, it doesn’t have to be very loud to do damage to your ears. Anytime you are working in your yard, you should wear gloves to protect your hands when you are picking things up.

Advantages of Buying Used Ford Fiesta Cars

Consider buying a second hand Ford car? Tired with your old ride and wants to shift to a performance level vehicle? Are you somehow limiting your budget but would still want to go for Ford? These are probably few of the questions you might get yourself thinking. If you prefer a vehicle equipped with the latest features then you might want to consider getting a used Ford Fiesta car.

There are several benefits a used Ford car can offer you. One of which is the convenience of getting it from any dealer. Most of these used cars are made available in automobile stores, online dealers and Ford direct markets.

Second advantage is its affordability. As compared to other brands, Ford cars are more reasonable. Their prices are within everybody’s means and can be considered an economical investment. Worry not because there are several dealers that offer loan schemes allowing customer to purchase the most affordable Ford model.

Along with its affordability is its ability to last for several years. Used Ford Fiesta cars are known to have excellent interior workings that could remain reliable through the years. Contrary to traditional beliefs, pre-owned Ford cars are unlikely to break down. They don’t necessarily require expensive repairs that often cause rip offs among customers.

Fuel efficiency is one advantage used Ford cars can offer you. This feature can definitely save you from added problems that usually come with the purchase. As for the fuel consumption, buyers don’t have to fret as Ford cars are fuel efficient in nature. They were manufactured in such way that they won’t rip you off with too much fuel consumption.

One more reason why most buyers are drawn to buying used Ford cars is because of its appealing exterior design. Its sleek exterior definitely adds up to this vehicle’s overall quality.

Some of the car owners are still torn between buying a brand new car or a used Ford Fiesta. Although both share the same technical and mechanical details, each still offers their own advantages and disadvantages.

There are a wide range of used Ford cars made available for your personal selection. Take for instance Ford Fiesta 1.6. This Ford model comes with leather steering wheel and gear knobs, front fog lights, driver and passenger airbags, remote central locking and other features typical among Ford vehicles. Price range is usually from £15,200 to £16,000 which makes it one of the most affordable Ford models.

Ford Fiesta 1.4 shares the same technical details with that of Ford Fiesta 1.6. It uses petrol for its fuel and has a manual transmission. For detailed engineering, there are several online sites that you can provide you additional information.

Comparing the features of all Ford Fiesta models across all brands can help you pick your ideal vehicle. Check on the upgraded features as well as the technical details of these used Ford Fiesta cars. It is important that you get hold of a quality vehicle paired with quality services.

Source by Daniel Stanley

Advantages and Disadvantages of the Lithium-Ion Battery

The lithium-ion battery is one of the most popular choices for consumer and portable electronics. The high performance and fast recharge cycle also makes is a great choice for automobile, aerospace and military applications. Here are a few of the basic advantages of using the lithium-ion battery:

Compact size

The lithium-ion battery is smaller and lighter than most other types of rechargeable batteries in the market. The compact size makes is a popular choice for a wide range of electronic gadgets.

High-energy density

The high energy density of this type of battery makes it a very favorable choice compared to the alternatives. This means the battery has the ability to provide a lot of power without being large in size. The high energy is great for power-hungry gadgets like tablets, smartphones and laptops.

Low self-discharge

The lithium-ion battery has low self-discharge rate, which is estimated at about 1.5% per month. The slow rate of discharge means the battery has a long shelf life and the potential to be recharged and used a lot more often than other options. For instance, the metal-nickel hydride battery has a much faster self-discharge rate of about 20% per month.

Fast charge cycle

The fast charge cycle is a further reason for its great popularity in day-to-day electronics like phones and tables. The charge time is latterly a fraction of the alternative choices.

Long lifespan

The lithium-ion battery has the ability to complete hundreds of charge and discharge cycles. Over the battery’s lifespan, it is likely to see a reduction in capacity. For instance, after a total of 1000 cycles there is the risk of losing up to 30% of its capacity. However, the loss of capacity varies with the type and quality of the battery. The most advanced lithium-ion battery is more likely to hold full capacity until about 5000 charge-discharge cycles are complete.

Are there any disadvantages

In addition to the wide-ranging advantages of the lithium-ion battery, there are also a few disadvantages to note. A common issue is likely to relate to the cost. This type of battery is nearly 40% more expensive than its closest alternatives. A reason for the higher cost is the need to combine the battery with on-board computer circuitry to help control issues with current and voltage. Also, heat can be an issue. Any battery left or used in a high temperature environment will find the performance and quality of battery degrades faster.

Source by Leo Eigenberg

Advantages and Disadvantages of Cordless Power Tools

Cordless power tools have been a raging success in the last few years and they have given traditional tools a run for their money. That’s how technology works; something better gets introduced and replaces the older form, completely or partially. But every latest product isn’t always the best, sometimes it works for you and sometimes it doesn’t. Here are the key benefits and drawbacks of tools:


There are few areas where cordless power tools beat traditional tools handily:


Lack of physical cords and the light weight enable manufacturers to achieve a more ergonomic and compact design that in turn allows for extra cushion of convenience.


Because of a compact design and absence of electrical cords, cordless power tools are a lot more portable than their counterparts as you can easily tuck them into your bags.

No Need of Power Outlet

One of the major advantages of cordless tools is that they use Lithium batteries for operation so you don’t need a power source. For the same reason tools can be of great use in remote areas where power is not available.


As there are no physical cords, there is a lesser chance of operator or any other person at the job site to trip over and fall. Besides, lack of physical cords also lessens the risk of electrocution.


Now let’s take a closer look at the disadvantages of tools:


Cordless tools use the latest technology and more often than not modern technology is relatively expensive as OEMs are trying to cover their Research and Development costs which is quite understandable. So, if there is a traditional power tool and a cordless power tool and both do the same thing then most probably the cordless one will have a steeper price tag.

Less Reliable

Traditional tools are being manufactured for decades; hence, the engineering involved in the manufacturing of traditional power tools is far more reliable and time tested. On the other hand, manufacturing procedures and engineering of cordless tools are still in their infancy and need time to achieve the same level of perfection. That’s why tools are more prone to defects and damages when compared to the tools with cord. Besides, you can always plug in the cord of a traditional power tool and expect it to work, but the same can’t be said about cordless power tools as one may forget to recharge the battery. If you are working with a cordless power tool you must remember to recharge your battery after every project.

Less Powerful

Although it’s not that big of an issue for a casual consumer, the lack of heavy duty performance may become a deal breaker for a professional or someone who demands extra power. Cordless tools are usually fine for light to medium work; however, they are not suitable and powerful enough to perform heavy tasks. If you are a casual hobbyist who would be using his tool mostly for home projects, then there is nothing to worry about as tools will do the job handily. However, if you are a professional who does heavy tasks regularly, cordless power tools wouldn’t prove to be a right option.

Source by Kenry Wilsonn