Rise In Online Delivery Amidst Heavy Rains

The January rains kept people indoors and the high street surprisingly lacklustre, though nothing stopped shopaholics from getting what they want.

The weather affects nobody anymore, especially their shopping habits, as people can shop anytime anywhere these days so long as they have their desktop computer, mobile phone, or other devices to hand.

And with a range of apps designed for mobile shopping, consumers can easily obtain their needs (and wants) with just a couple of clicks, without having to worry if the weather agrees to it.

A clear proof is the spike in delivery volumes for online orders since 2013 during the first month of the year. The total parcels delivered increased to 20.6% compared to the same period in the previous year, says IMRG MetaPack UK Delivery Index.

That only validates the value consumers get from online shops and their increasing trust in e-tailers.

Keeping trust and loyalty

IMRG’s data also revealed that the amount of parcels arriving on time increased to 90% in the month of January from 85% in December 2017. Still, it remains lower than 93% which was recorded in January 2017.

Aside from new orders, the report said product returns following strong sales during the holiday season contributed to the growth. To ensure their customers would retain confidence in them, online sellers delivered replacements of returned goods to the best of their ability and resources.

Andrew Starkey, head of e-logistics at IMRG, has this to say:

“Online sales revenue growth was also strong in January, up 13.9%, so it was a strong start to the year for online retail overall in spite of the ongoing economic uncertainty.”

To ensure they get the parcels delivered to their customers’ doorsteps on time, e-tailers used a wide range of strategies; some employed click and collect while others had their items fulfilled by Amazon’s FBA.

And as expected, they did not fail.

Gaining from in-store losses

It may be wrong to celebrate another’s suffering, but anyone involved in business has accepted the fact that one man’s failure could be another man’s success.

A lot of retailers lost a great deal in profits resulting from the low footfall and sales at bricks-and-mortar shops, but this translated into massive gains for online businesses.

Although the weather would be a convenient excuse that no one can argue with, recent studies have shown that eCommerce is growing faster than expected.

IMRG’s report only proves that online sellers have got off on the right foot this year and the eCommerce market remains buoyant, says Maria Dahlqvist Canton, global marketing director at MetaPack.

Considering that the beginning of the year is usually slow for eCommerce companies, it’s refreshing to hear encouraging reports like this.

Perhaps if they covered more ground or made their offerings available in more channels, the high street won’t have a hard time keeping up with their cyber counterparts.

So, how did you take advantage of the wet weather?

Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Massage Candles – Massage Practice Profits

Massage candles are just now starting to gain visibility in the marketplace. Still relatively unknown by many people, a massage therapy practice is the ideal place to introduce your clients to this new type of candle. And because massage oil candles typically have a generous mark-up potential, they can also provide a lucrative, incremental stream of revenue and profits to your practice.

Demonstrating massage candles and incorporating them into your massage therapy practice is the best way to get your customers excited, buying, and adding to your bottom line. Because of their ingredients, massage candles have a very low melting point, just slightly above body temperature.

Melting at just 101 – 102 degrees, massage candles are warm, not hot. However, unless someone has actually tried a massage candle, they tend to be skeptical of the candle's ability to burn cooler than a traditional candle and to deliver moisturizing benefits to the skin. Once a client has experienced the candle for themselves, they are far more likely to appreciate their use and the results they bring.

The ideal way to introduce massage candles to your clients is to use them as a massage oil alternative when actually giving a massage. When you use them in your own professional setting, massage oil candles immediately have credibility with your clients, adding to the likelihood that they will purchase them for personal use.

Another alternative is to simply have a massage candle available for demonstration at your reception desk. Offering each client a quick demonstration on the back of a hand can be an easy and effective way to demonstrate both how the product feels going on and how it absorbs within minutes, leaving skin silky and soft.

Need specific ideas to stimulate sales and increase practice profits? Here are several techniques for introducing and promoting massage candles to your clients.

– Offer clients a hand or foot massage using the massage candle instead of traditional massage oil. Some massage therapists offer this service at an up-charge to account for the retail selling price of the candle and then send the unused portion of the massage candle home with the client. Not only does this move a candle from your inventory, but it encourages personal use of the candle and increases the likelihood of a repeat sale.

– Use the massage candle during your massage session and then offer your client an incentive for buying a candle for personal use. Incentives may include a discount off the regular retail price if purchased today, or sometimes a "buy two / get one at half price" type of offer.

– Or, simply use the candle in your massage therapy session, promote its benefits, and let your enthusiasm for the product encourage purchase of a candle for personal use without an incentive attached.

– Finally, some therapists have had great success using a massage candle as an incentive to encourage the purchase of a higher dollar value gift certificate or multiple session package. For example, you may offer a massage candle as a gift when a gift certificate or massage package of $ 150 or more is purchased. This is an especially attractive offer to promote higher ticket certificates and massage packages during the holidays, for Valentine's Day, for Mother's Day, and similar occasions.

There are many ways to incorporate massage oil candles into your practice to help drive your revenue upward. Involve your staff and encourage them to suggest ideas to stimulate massage candle sales. Get excited, use your imagination, put ideas into action, and enjoy your new found profits!

Five Benefits of Good Corporate Image

“Bad publicity is still publicity.” Such statement is one of the most common yet dangerous cliches ever. Isn’t it better to be remembered because of good deeds rather than controversial scandals? The greatest heroes and leaders of histories are immortalized because of their significant contributions. On the other hands, those that have been a scourge to humanity are eternally condemned.

This principle also applies to companies or business organizations. More than anything else, corporate image or reputation is one thing that should be taken good care of. A tainted reputation can cripple even the most well-known establishments. Redeeming one’s image is far by more costly than losing a good deal. Once your reputation is ruined, your business is in high risks of crumbling into pieces. There are several reasons that justify the importance of corporate image or reputation.

A good corporate image or reputation is an efficient marketing and promotional tool – Consumers will always remember an outstanding service. Likewise, they never forgive and forget mediocre works as well. Clients spend their hard-earned money on products and services that they avail. If your company is known for good performances, you have a higher tendency of attracting more customers. The best part of it is that you don’t have to spend a considerable amount of time convincing them. Your previous clients will be your unofficial spokespersons. You don’t have to spend too much on employing the services of advertising agencies. In addition to that, it is a given fact that consumers prefer to patronize service providers which have already established their names in their respective industries.

Credibility and integrity comes with a good name – Don’t forget that your reputation is your identity . It articulates the culture of your organization. It is hard to be credible when nobody believes in you. Relatively, it is also difficult to prove integrity when your clients talk negatively about your company’s services. Instead of recommending and promoting your business, you soon find your customers spreading warnings and bad reviews.

Corporate image or reputation establishes trust, confidence, loyalty and superb client relationships – The most respectable names in the industry did not reach the zenith of success if they did not protect their reputation. It should be noted that achieving untainted corporate image is not just about avoiding scandals and controversies. It is more of meeting the expectations of their clients. In order to build a good image, excellence and perfection must be continuously observed. As for the client’s part, a good image provides a strong sense of security. They are assured that they would get good results once they use the services or products launched and offered by a reputable company.

Company image is instrumental in increasing your business opportunities – Corporate reputation is like a magnet. It does not only attract customers. It also catches the attention of interested investors and business partners. Who would dare to invest in a company known for management conflicts and workforce issues? Establishing a good image generates tons of possibilities for business growth and expansion.

A good image can stand the test of time – In this highly competitive market, consumers will always look for alternatives. However, a well-established reputation lessens the worries of switching to other service providers. Clients would continue to patronize your products even if it is more expensive. It is because they are aware that the company can efficiently deliver their needs and demands.

It has been always said that “first impressions last.” Make a memorable impression. Value your company’s reputation and its name will continue to resonate for the rest of time.

Digital Signatures and Suppress-Replay Attacks

Digital signatures are seen as the most important development in public-key cryptography. Sun Developer Network states, “A digital signature is a string of bits that is computed from some data (the data being “signed”) and the private key of an entity. The signature can be used to verify that the data came from the entity and was not modified in transit” (The Java Tutorial, n.d.). Digital signatures should have the properties of author verification, verification of the date and time of the signature, authenticate the contents at the time of the signature, as well as be verifiable by a third party in order to resolve disputes. Based on these properties, there are several requirements for a digital signature. The first of these requirements is that the signature must be a bit pattern that depends on the message being signed. The next requirement is declared in order to prevent forgery and denial. It states that the signature must use some information that is unique to the sender. The third requirement is that it must be fairly easy to generate the digital signature. Being relatively easy to recognize and verify the digital signature is another requirement. The fifth requirement states that it must be computationally infeasible to forge a digital signature, either by constructing a new message for an existing digital signature or by constructing a fraudulent digital signature for a given message. The last requirement is that it must be practical to store a copy of the digital signature. Many approaches for the implementation of digital signatures have been proposed, and they fall into the direct and arbitrated digital signature approaches (Stallings, 2003).

The direct digital signature involves only communication between the source and destination parties, and the arbitrated digital signature schemes include the use of an arbitrator. The direct digital signature is created by encrypting the entire message or a hash code of the message with the sender’s private key. Further confidentiality can be provided by encrypting the message in its entirety and adding signature using either the receiver’s public key or a secret key shared between the sender and receiver. One weakness in the direct signature scheme is that a sender can later deny having sent a message. Another weakness is the threat of a private key being stole and sending a message using the signature. Both weaknesses are the primary reason for the arbitrated digital signature scheme. In arbitrated scheme, a sender’s message must first go through an arbiter that runs a series of tests to check the origin and content before it is sent to the receiver. Because the arbiter plays such a crucial role, the sender and receiver must have a significant amount of trust in this arbitrator. This trust in the arbiter ensures the sender that no one can forge his signature and assures the receiver that the sender cannot disown his signature (Stallings, 2003).

The issue of replay attacks is a main concern when dealing with mutual authentication when both parties are confirming the other’s identity and exchanging session keys. The primary issues with mutual authentication lies in the key exchange: confidentiality and timelines. Timelines are susceptible to replay attacks that disrupt operations by presenting parties with messages that appear genuine but are not. One type of replay attack is suppress-reply attack that can occur in the Denning protocol. The Denning protocol uses a timestamps to increase security. The issue here revolves around the reliance on clocks that are synchronized throughout the network. It is stated, “…that the distributed clocks can become unsynchronized as a result of sabotage on or faults in the clocks or the synchronization mechanism” (Stallings, 2003 p. 387). Li Gong states, “…the recipient remains vulnerable to accepting the message as a current one, even after the sender has detected its clock error and resynchronized the clock, unless the postdated message has meanwhile been somehow invalidated,” which is unlikely. If the clock of the sender is ahead of the receivers and the message is intercepted, the opponent can replay the message when the timestamp becomes current. This type of attack is known as suppress-replay attack.

In order to address the concern of suppress-replay attack, an improved protocol was presented. Here are the detailed steps.

1. “A initiates the authentication exchange by generating a nonce, Na, and sending that plus its identifier to B in plaintext. This nonce will be returned to A in an encrypted message that includes the session key, assuring A of its timelines.

2. B alerts the KDC that a session key is needed. Its message to the KDC includes its identifier and a nonce, Nb. This nonce will be returned to B in an encrypted message that includes the session key, assuring B of its timeliness. B’s message to the KDC also includes a block encrypted with the secret key shared by B and the KDC. This block is used to instruct the KDC to issue credentials to A; the block specifies the intended recipient of the credentials, a suggested expiration time for the credentials, and the nonce received from A.

3. The KDC passes on to A B’s nonce and a block encrypted with the secret key by A for subsequent authentications, as will be seen. The KDC also sends A a block encrypted with the secret key shared by A and the KDC. This block verifies that B has received A’s initial message (IDB) and that this is a timely message and not a replay (Na), and it provides A with a session key (KS) and the time limit on its use (Tb).

4. A transmits the ticket to B, together with the B’s nonce, the latter encrypted with the session key. The ticket provides B with the secret key that is used to decrypt EKS[Nb] to recover the nonce. The fact that B’s nonce is encrypted with the session key authenticates that the message came from A and is not a replay” (Stallings, 2003 pgs. 387-388).

This protocol is not vulnerable to suppress-replay attacks due to the fact that the nonces the recipient will choose in the future are unpredictable to the sender (Gong, n.d.).

In conclusion, digital signatures are seen as the most important development in public-key cryptography and include direct and arbitrated digital signature approaches. The direct digital signature involves only communication between the source and destination parties, and the arbitrated digital signature schemes include the use of an arbitrator. Suppress-replay attacks can occur if the clock of the sender is ahead of the receivers and the message is intercepted. This allows the opponent to replay the message when the timestamp becomes current. This issue is overcome by the implementation of a protocol that uses timestamps that do not require synchronized clocks because the receiver B checks only self-generated timestamps (Stallings, 2003).

Works Cited

Gong, Li (n.d.). A Security Risk of Depending on Synchronized Clocks. ORA Corporation and Cornell University. Retrieved November 5, 2005, from https://portal.acm.org

Stallings, William. (2003). Cryptography and Network Security: Principles and Practices. New Jersey: Pearson Education, Inc.

The Java Tutorial (n.d.). Sun Developer Network. Retrieved November 5, 2005, from http://java.sun.com/docs/books/tutorial/index.html

The Dangers Of Chatbot Dependence

The use of live chat for customer services has grown popular over the past several years, often replacing voice support services. Many companies now recognize the benefits it brings, such as

  • the ability to address customer needs with more clarity
  • increased time and cost efficiency
  • better customer satisfaction

However, with the growth of chat customer support came the creation of AI software that could take over the responsibilities of a human support agent-the chatbot.

For large companies that often handle hundreds if not thousands or even millions of customers in a day, a chatbot can save them a lot of time and allocation of resources. They don’t have to hire big teams of human customer support agents to handle every single customer that comes to them with an inquiry. Another big plus for businesses is that chatbots don’t get tired. They don’t need to work in shifts-they can work 24 hours a day, 7 days a week for as long as the company uses them.

But as much help as chatbots can be to a big brand, they can also be a huge detriment.

Artificial intelligence is still flawed, as is with anything man-made. Sometimes the AI becomes too good to the point that it appears they have grown sentient, or they can be entirely unable to help a customer in need, as was the case with Telstra, a telecommunication company based in Australia.

Several news sources such as the Sydney Morning Herald, the Daily Mail, and Yahoo! News have reported that many customers have become irate at the quality of Telstra’s customer support chatbot, Codi, which was launched last October. Since then, customers have been posting on social media about their discontent with Codi.

For starters, the chatbot has a lot of trouble processing simple requests, such as when a customer requests that they be handled by a human agent. Codi also had a tendency to repeat itself and is prone to system crashes. There is one memorable anecdote of a man named Paris who requested a human agent and instead was asked if he wanted data roaming. Apparently, Codi mistook his name for the French city.

While this is not the same for every chatbot being used by businesses, Codi is a reminder of the possible trouble that awaits them, no matter how good the algorithm is. These kinds of issues can be a serious factor in a customer’s satisfaction (or lack thereof) with a company, no matter how good their products or services are.

While AI has proven itself to be useful and full of potential, it is wiser to proceed with caution and not completely depend on it, especially when it comes to customer support. Yes, hiring human support teams can mean more expenses than a chatbot program, but while robots can automate the entire process and handle simple queries with more efficiency, they still cannot deal with problems that require a more human touch.

There is no better investment return than good sales and a happy, satisfied customer. Using an AI today may be able to give you the first, but what about the latter? This is important to consider when deciding how to handle your chat customer support.

Registering a Trademark From Start to Finish

Starting a website/business comes with some baggage that can be quite difficult to carry, especially for individuals who have little to no experience with the many legal elements of starting a business. Due to a limited budget I was forced to tackle some pretty daunting tasks on my own. One of the more difficult tasks was protecting our business through the registration of a trademark. The United States Patent and Trademark Office (USPTO) can be an intimidating entity. They possess the power to approve or deny your trademark registration which, if denied, could end up costing you more than just large sums of money. Through research, attention to detail, and the drive to reach your goal, registering your own trademark isn’t a pipe dream; it can be done.

Of course utilizing an attorney for your trademark registration is always the safest choice if you have the thousands of dollars to cover the cost. However, I’m willing to bet there are a lot of startups out there that simply can’t afford the added burden to their pocket book. If you’ve come to the conclusion that you can’t afford an attorney this article was written for you and will hopefully provide you with an overview of the entire process of registering a trademark.

Even with the absence of an attorney you still need to be prepared to pay $350.00 – $1,500.00 for the USPTO filing fees. There is a reason the cost can vary so much; it depends on how many classes you need to register. At the time this article was written the fee/charge per class was $325.00 (Please follow the second link at the end of this article to find the current fee schedule). A class or more specifically classification is used to identify the goods or services that correspond to your trademark/business. Some businesses offer goods or services that can’t be adequately covered by a single class, this is when the costs can really add up. It should also be noted that a trademark can also be considered a service mark depending on the type of business for which the mark is being registered.

Unfortunately, the cost of registering a trademark isn’t the only issue. The fine folks at the USPTO are meticulous with details (for good reason) and offer little room for error. If you make any critical mistakes on your application you may find yourself out of the non-refundable registration/filing fees. Your first step should be to review all of the information USPTO offers on their website. After you feel comfortable with what you’ve reviewed, search their TESS database for similar logos/marks as well as similar names. If there are trademarks that bare similarities I would recommend speaking to an attorney or doing additional research before you continue because this presents additional variables that I did not encounter during my trademark registration.

After you’ve reviewed the information on USPTO.com and made sure there are no similarly registered trademarks, it’s time to do more research. The best advice I can give you is to use the TESS search to find similar businesses and/or websites that have successfully registered their trademarks and review the information they used for their registration. By no means whatsoever am I recommending you copy their information (this would be illegal and more than likely pointless), just use it as a tool to make sure you’re looking in the right direction. I wouldn’t stop with reviewing just one similar businesses trademark, look at several. I would focus on two things while doing your research. First, pay close attention to the writing style of the descriptions keeping an eye out for specific terminology and look at the way the description is phrased; if their trademark was approved they must have done it right. Secondly, you can use similar businesses to help narrow down an appropriate class or classes for your application.

There are two basic formats for trademark registration; standard character and stylized. The standard character format is for the registration of words alone, with no claim to any special font or designs. The standard character format was used when registering, “disagreeing has never been so much fun” -JealousBrother.com’s slogan. The stylized format is what was used for the JealousBrother.com name/logo due to the uniqueness of the logo’s design and the fact that there were special fonts and illustrations claimed as a part of the trademark. The latter is obviously much more difficult to register due to the scrupulous detail required to satisfy the requirements set by the USPTO. If your trademark requires a stylized registration I strongly suggest going the extra mile when writing the description of the mark. In my opinion it is better to cover all of your bases with a lot of detail rather than being too lax with your description leaving room for questions.

If you’re like me then you would probably expect a pretty quick turnaround after forking out hundreds of dollars to register your trademark; think again. I’m sure the USPTO is very busy and the type of data they handle is very detailed and extremely important to many individuals and companies alike. However, I was pretty shocked when I found out the timeline was three to six months before an examining attorney would even look at my application. It took roughly two and a half months for an examining attorney to look at our application. It is also estimated that the entire process from filing to final registration will take between thirteen and sixteen months. When you file without an attorney this can be a pretty painful and worrisome wait; wondering if everything was submitted correctly.

After your application is reviewed by the attorney he/she will give you an approval or denial for the official publication of the USPTO gazette. If approved you will eventually be provided a date your trademark will be published, at which point there will be a waiting period of 30 days. During this time anyone who has reason to oppose the registration of your trademark has the right to contact the USPTO. I guess a good analogy would be speak now or forever hold your peace.

After patiently waiting over five and a half months the day finally came, our logo was published in the official Gazette. If there was one thing I learned up to this point it was that I should never expect anything to happen overnight with the USPTO. Thirty days of patience came and went and so did another two months before I heard anything. I guess I expected the USPTO to throw me a congratulatory party in recognition of my trademarked achievement but they didn’t. Actually, I didn’t even get an email, I found out our trademark had been finalized by checking the status on the USPTO website. Either way it is a good feeling to know 252 days of my life did not go to waste. I did eventually receive a nice certificate of registration from the USPTO which will be framed and placed in my office as a reminder of the completion of this difficult task. I hope this article helps shed some light on what to expect as you embark on a critical yet time consuming journey of registering a trademark.

Real Life Timeline of the Trademark Registration Process:

  • Day 1 – Trademark application submitted
  • Day 85 – Assigned to legal instruments examiner (LIE)
  • Day 117 – Assigned to examining attorney
  • Day 123 – Approved for publication (Initial Exam)
  • Day 165 – Published for opposition (Official Gazette)
  • Day 252 – Trademark registration completed

USPTO Links:

USPTO Home Page

Fee Schedule

Why You Should Seriously Consider a Ventless Bathroom Fan

A ventless bathroom fan is the answer to your humidity problem if installing a wall or ceiling ducted model is not a practical option. For example, if you have a bathroom in the basement or if you live in a rental home that does not currently have a fan, why should you have to deal with the odor and the mold that is associated with all of that extra moisture from your shower? It is fair to say that no bathroom should be without some type of fan.


With these types of fans, you do not have to worry about cutting any holes or fitting into walls. Ductless systems require no outside vent and can be installed either on the wall or the ceiling. They feature 12v motors that are traditionally removable so that they can be easily cleaned.

You will also find that installation is a breeze with these units as they usually have tension spring mounting. Not to mention, they often weigh less than five pounds.

Why You Need One

While you may be able to live without a bathroom heater fan, you still need some type of unit in there to help with humidity. When you take a shower, you create steam which leaves you with an abundance of moisture left in the air. Where exactly do you think all of that water goes? It actually has no place to go besides to be absorbed by your wood molding, cabinets, cloth shower curtains, rugs, towels, decorative items or any other absorbent material that you have in the room.

Moisture that lingers in a bathroom that has no ventilation promote the growth of mildew and mold and you should know that these are living, growing organisms. Additionally, moisture from your shower creates another serious problem with your wood in the room being that it rots it which will cause a larger home improvement project in the long run when you have to start replacing moldings, etc. Not to mention, the smell of mold as it continues to get moist and grow over time is anything but pleasant.

Whenever possible, your goal is to install an extractor fan that is manufactured by a trusted company such as Greenwood, Silavent or Xpelair that comply with all building regulations. However, if you absolutely cannot add the duct work to your bathroom, a ventless bathroom fan is your next best option.

Necessity of M-Commerce Applications in Today’s Digital Era

Ecommerce has created a buzz in the online market since its arrival. Day to day activities like ticket booking, shopping, bill payments and money transactions would never have been easy without the help of ecommerce. In recent years due to the mobile revolution, more people have shifted to the convenient way of using internet with their mobile phones and tablets. The growth of mobile commerce has outpaced the growth of ecommerce in the recent years.

Owing to this fact m-commerce applications have become a necessity for the growth and survival of online businesses.

If you have an ecommerce store which is not mobile friendly then you should start working in this direction to survive in the online domain soon. Here are some reasons which can convince you to make your platform mobile ready.

  1. Convenient option for users– Customer satisfaction is the ultimate goal of every business. If a customer is not satisfied with the products and services then making profit is next to impossible. M-commerce applications guarantee ease of use because of the easy to handle interface designed especially for the mobile users. Almost every user will choose a mobile app instead of shopping from the websites for fulfilling their needs. This happens because mobile apps are more user friendly as compared to websites.
  2. Notifications make a huge impact– How do you inform your customers about the exciting offers and discounts? Email marketing is a good option but PUSH notifications have worked very well in grabbing attention of the users instantly. M-commerce applications are designed in such a way that keeping the customers updated 24*7 becomes easier. This is one of the easiest ways of marketing effectively and increasing the number of loyal customers.
  3. Better ROI guaranteed – M-commerce applications have progressed to such an extent that better ROI is guaranteed. The entire end to end process of shopping right from signing in till payments and checkouts is managed in a way such that users visit back for shopping again. This is one of the main reasons that attracts multiple users and results in better ROI with the onetime investment.

With these three vital reasons, having a platform which makes the ordering process quick and easy for the customers have become extremely essential. The small screen helps in gaining huge profit so start making your ecommerce store mobile friendly right now.

Conclusion: Along with the changing trends, the way of shopping has shifted to m-commerce applications which provide multiple features to the customers. Making a choice as per the requirements of your business which includes common factors like great customization, integration and user-friendly nature becomes a challenging task.

The Impact of Marketing in the Society – Can We Really Make a Difference?


Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.